Apples, as in, iPads/i-what-have-yous. Take note: apple screen “motions” (a la Minority Report) make their way into advertising.
I’m going to have to start taping (or is it card-ing? FLIP camera-ing?) what I watch. I searched for hours to find two commercials to explain. Maybe they’re so hot off the press they’re not even available. Nonetheless, one is for Michelob Ultra and Burger King. I found one with a similar “motion” effect, but not to the extreme or as I saw.
What do you think? New trend?? Do chicken nuggets and beer have a right to sell the Apple lifestyle?? Oh yeah, and I’M BAACK….
Paint The Pig 
Sidenote, Burger King just launched their “Tender 8” app to coincide with their marketing campaign around their new & improved chicken nuggets. This spot must’ve been what I saw. Hope it hits youtube soon!